Image and Reputation
“Am I proud to be associated with this supplier or brand?”
Unknown to the common understanding, ‘image’ and ‘reputation’ are really two distinct constructs. Building the right image makes you desirable to your customers either because they identify themselves with the image you portray or because aspire to assume that same image. On the other hand, a sound reputation solicits customer trust. The crucial similarity between the two however, is the mechanism by which they work to foster customer loyalty – image and reputation keep your customers loyal because they are transferable to your customers through association!
Given the powerful impact of image and reputation in so many industries, the questions of great interest to many companies are “What can we do to make our brand image desirable to customers? What do we need to do elevate our reputation?”
At Nexus Link, we help our clients answer these questions with the help of advanced statistical and modeling techniques. Every operational aspect that impacts the image or reputation requires company resources to augment; that is why it is critical to identify the factors that matter more than the others. Our sophisticated management analytical frameworks will also help our clients identify the key leverage and improvement areas to focus their attention on.