Establishing the Research Objectives and Measurement Framework

The research objectives and hypothesis formulated should be concise and the expected deliverables clearly communicated. Nexus Link is a strong believer that all research studies should be guided by a comprehensive framework to guide the overall research design, analytics and reporting.

A well-designed framework will enable the users to clearly establish the cause-and-effect relationships between the variables measured, and how these drivers ultimately affect the desired outcomes (e.g., loyalty, customer satisfaction, purchase intent, etc.,).