Establishing the Research Objectives and the Research Framework

Establishing the Research Objectives and Measurement Framework

The research objectives and hypothesis formulated should be concise and the expected deliverables clearly communicated. Nexus Link is a strong believer that all research studies should be guided by a comprehensive framework to guide the overall research design, analytics and reporting.

A well-designed framework will enable the users to clearly establish the cause-and-effect relationships between the variables measured, and how these drivers ultimately affect the desired outcomes (e.g., loyalty, customer satisfaction, purchase intent, etc.,).