Designing the Research Plan
Simply stated, the Research Plan outlines what needs to be done to achieve the stated objectives. It comprises four main components:
The questionnaire design
The questionnaire needs to be pre-tested to ensure that it is properly structured and objectively phrased, so as to avoid any ambiguities in the wording of survey questions and/or order bias.
The sampling plan
It is important to ensure that a representative sample of the target population is extracted, without which the extrapolation of the sample findings will not yield meaningful results.
The data collection methodology
This is probably the most time-consuming and resource-intensive part of the research process. The number of interviewers, their qualifications, linguistic abilities must be clearly communicated.
The analytical techniques deployed will depend, to a large extent, on the questionnaire design. This, in turn, is formulated based on the research framework established in Phase II.
The Research Plan is essentially a map of the entire research process. Nexus Link will provide a comprehensive Research Plan to the client upon the project acceptance. This is an important documentation that will guide the overall engagement between the client and Nexus Link.